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Build Assets Online Podcast: Dropshipping, E-Commerce. Affiliate Marketing, Kindle Publishing Niche Sites, Authority Sites

Oct 28, 2020

In this episode, I explain why Mark Cuban is wrong when he gives business advice about the define bottle on Shark Tank. And yes, I think this goes without saying, but I will never be as high-level at business as Mark Cuban.

But in this episode, there's a common fallacy about conversion rate that he makes. Mark says that the Define Bottle has a low conversion rate when the pages that the kid is driving traffic to don't have any buying intent. Because he's driving traffic to fruit-based recipes, these people aren't necessarily looking to buy a fruit infuser. After all, they probably already have one. That said, it's kind of a miracle that his conversion rate is even 5%

Another disclaimer - I know these pitches are long and the show is edited. Perhaps this was discussed in greater depth in the entire pitch, but it's not what the audience got to see. Either way, I thought this would be entertaining and educational for folks who like the show and want to better understand online business.


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Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K